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Netflix cancels Qwikster (Flixster is likely happy)

Just noticed over at Engadget that Netflix has reversed it’s decision to seperate out it’s DVD rental service into the company Qwikster. Qwikster is dead.

When Qwikster was first announced, I actually thought it was kind of a good idea. The new company looked like it was basically set up to take the declining DVD rentals, tuck them into the corner where they could slowly die, and let Netflix proper focus solely on building it’s streaming service. DVD’s are gonna go away anyways eventually, cut that bit out now and put your energy into the part that will grow and make more money.

Sounds great from a business perspective. Not so great from the user perspective however. My thoughts and such after the break.